The 2017 NCAA® March Madness® Live website gives users a lean-back viewing experience through responsive video and color commentary cards. Fans receive contextual information through a bite-sized live blog, as well as curated social media, while watching each game. They can also follow along with their team's progress via team pages, as well as the brand new responsive bracket.
– User experience design
– Responsive web design
– Design QA
26,000,000 live video starts (up 16%)
12% increase in minutes watched
31% increase in VOD consumption