Q: What type of design do you do?
A: Primarily, I work as a UX/UI designer, but I also love branding and the smell of paper.
Q: What's your point of view on design?
A: My education is rooted in Swiss design principles, so I believe in knowing the rules in order to break them. I keep my designs as clean as possible in their basic structure, so that I can inject a color and energy and still keep them sophisticated. I've been told that my work is uniquely recognizable and yet always meets the client's business objectives, which (to me) is the greatest compliment. While making things beautiful is my priority, I understand that form without function is useless, so I am always focused on basing my designs on strong, thoughtful strategies and verifying them with testing.
Q: If you were forced to be anything other than a designer, what would you be?
Q: Name 3 things a co-worker would say about you.
A: 1. Extreme attention to detail
2. Thinks "good" is mediocre
Q: What's your favorite thing?
A: Doing something I've never done before and succeeding at it.
Q: What's your second favorite thing?
Q: What are the 3 most important things you need at work?
A: 1. To love my work
2. To love my team
3. For other people to love my work
Q: What do you hope others take away from working with you?
A: Greatness isn't a lofty goal; it's the minimum requirement.
© Gabrielle Derenthal 2015. All rights reserved.