Oct 2018 – Present
Assoc. Director, Product Design, T3 Agency
— Responsive Websites
— Mobile Apps
— Design Systems
— Conducting Design Sprints
— Digital Product Roadmaps
— Heuristic Evaluations
— Customer Research
— Future State Concepts
— New Business Development
Applying an agile mindset and design thinking methodology to solve client problems; Combining UX, visual design, and product strategy skillsets to create valuable experiences; Advocating for good design in both execution and outcomes; Leading design sprints in close collaboration with product owners, technology leads, and others; Contributing to product roadmaps to move clients from MVPs to full-featured experiences; Aligning design intent with technical feasibility, timelines, and budget parameters; Providing thought leadership for establishing digital design processes and design stack; Coaching and mentoring product and experience designers, directly managing six; Supporting new business development efforts; Advocating for inclusive design; Collaborating with developers, navigating technical dependencies and constraints.
— Bleacher Report Live website
— Bleacher Report Live mobile apps
Providing user experience and design direction for all Bleacher Report Live digital products; Designing mobile app and desktop experiences and interfaces; Establishing design systems and workflow using Abstract, Sketch, and various prototyping tools; Daily collaboration with the creative team, as well as product, UX, operations, and development teams; Keeping up-to-date with industry trends and emerging platforms to inform strategically sound and deployable products; Understanding platform-specific UI and interactive guidelines.
Jan 2014 – Feb 2018
Sr. Product Designer, Turner Sports Interactive
— Catch Sports mobile apps
— NCAA March Madness Live website (2015–'17 seasons)
— NCAA March Madness Live Android mobile app (2014–'15 season)
— NCAA.com website
— PGA Championship mobile app
— Ryder Cup mobile app and responsive scoring
— Design support for Product, Editorial, Marketing, Sales and Social teams
Responsive design for Ryder Cup scoring and March Madness Live website; Understanding and implementing Google's Material Design standards for the March Madness Live Android mobile apps (handset and tablet); acting as subject matter expert on user interface design for NCAA.com and other Turner Sports digital properties; maintaining high standards for user experience and advocating for data-driven design; collaborating with Product, Editorial, Sales, Marketing and Social teams to provide them with high-quality designs that meet their individual business requirements.
June 2015 – Present
Instructor, Visual Design, General Assembly
— Eight-week, twice-weekly Visual Design course
— Various workshops including Visual Design Fundamentals, Data Visualization Design, and more
Teach students the elements of good design and how to use them in their own work; explain design theories, how to apply them in the context of the web, and the hard skills of using different industry-standard software and processes; instruct and critique students throughout their creation of mood boards, color schemes, presentation templates, and high-fidelity web and mobile site mockups.
Nov 2011 – Dec 2013
Senior Interactive Designer, American Cancer Society
— Websites focused on mission, fundraising, and sign-up
— Mobile apps
— Responsive email
— Infographics (static and interactive)
— Multi-channel campaigns
— Social campaigns
Providing the Society with digital leadership in mission delivery and business objectives; implementing creative solutions that meet customer, mission, and business requirements; maintaining high standards for user experience, branding, and aesthetics through data-driven, message-driven, accessible, and enriching designs; effectively presenting, advocating for, and collaborating on designs that ensure a holistic experience across all channels; articulating concepts through creative deliverables; executing creative tasks in a timely and professional manner.
May 2010 – Nov 2011
Creative Lead & Partner, Main Attack Media
New York, NY
— Websites (informational, e-commerce, and blog)
— Logos and brand systems
— Print collateral
— Social media assets
Partner in charge of all aspects of day-to-day client interaction and creative deliverables; managing all studio projects; creating pitches, timelines, proposals, and invoices; creative and art direction on branding, digital, print, and packaging projects that met the clients’ business requirements and maintained high aesthetic standards; articulating concepts through creative deliverables including sketches, comps, and style guides; sourcing and managing all vendors.
Jun 2008 – Jun 2010
New York, NY
— Logos and brand systems
— Print collateral and invitation design
— Video and motion graphics
— Signage and menu design
Designing primarily for brands in the luxury, tech, and public relations spaces; critical thinking and concept development; initial design, followed by revisions based on client feedback and internal collaboration; wireframing; comping; sourcing vendors and materials; creating artwork for developers and printers; designing and coordinating production for packaging and signage; daily communications with clients and vendors; creating internal and client pitches.
© Gabrielle Derenthal 2019. All rights reserved.