Based on the changing needs of the American Cancer Society, and the growth in email viewership on mobile devices, I designed a suite of mobile-friendly email templates that visually align with the newly redesigned cancer.org website. The six basic templates (two long-format, a postcard, and three newsletters), can be customized in hundreds of different ways by turning images, modules, buttons, and other features on and off, and by choosing from a pre-selected color palette.
My Contributions:
– User experience collaboration
– Email template design (desktop and mobile)
– Production and UAT