work

Jan 2021 – Present | Director, Product Design
Indigov, Washington, D.C. (Remote from Atlanta)

— Executive Leadership
— Core Constituent Experience Management Platform (CXM)
— Elected Representative Websites
— Corporate Brand and Website

Providing strategic leadership and UX direction for all Indigov digital products; Conducting user research (customer and constituent interviews, surveys, etc.); Establishing quality standards, user-centered processes, design stack, and workflows that ensure customer value delivery and internal efficiency; Building and mentoring a diverse team of design talent front he ground up; Creating design systems to ensure UX consistency and long-term scalability; Collaborating with internal teams to launch features and improve existing ones; Designing Indigov’s corporate branding and marketing materials; Ensuring products are inclusive and accessible, meeting W3C guidelines

Nov 2019 – Present | Director, Product Design
Oct 2018 – Nov 2019 | Assoc. Director, Product Design

T3 Agency, Atlanta, GA

Top 5 Ways I Lead:

Establish quality standards, user-centered processes, design stack, and workflows that prioritize outcomes over outputs for T3’s digital product design organization.
Educate clients on the value of product design best practices (agile workflow, user research, design systems, etc.), and oversee the design, review, and execution of their work.
Make sure new programs start off on the right foot by facilitating feature ideation, prioritization, and roadmapping activities.
Conduct problem framing and ideation workshops, typically with 25+ stakeholders and contributors, to kick-off feature design sprints.
Build and mentor a diverse team of rockstar product designers from the ground up—directly managing a team of six and an org of 14 located in Austin and Atlanta.

Apply an agile mindset and design thinking methodology to solve client problems; Combine UX, visual design, and product strategy skillsets to create valuable experiences; Advocate for exceptional, inclusive design in both execution and outcomes; Lead design sprints in close collaboration with product owners, tech leads, and others; Oversee design system creation and client education; Contribute to product roadmaps to move clients from MVPs to full-featured experiences; Align design intent with technical feasibility, timelines, and budget parameters; Provide thought leadership for establishing digital design processes and design stack; Coach and mentor product and experience designers, directly managing six; Support new business development efforts; Collaborate with developers, navigating technical dependencies and constraints.

Feb 2018 – Oct 2018
Product Design Lead, Bleacher Report Live
Atlanta, GA

— Android App
— iOS App
— Responsive Website
— Direction for Connected Device Apps (Roku TV, Apple TV, Fire TV)

Providing experience and visual design direction for all B/R Live digital products; Designing mobile app and desktop experiences and interfaces; Driving product experience strategy; Establishing efficient design systems and workflows using Abstract, Sketch, and more; Mentorship and direction of Sr. Designer and Interns; Daily collaboration with creative, product, UX, operations, and development teams; Keeping up-to-date with industry trends and emerging platforms; Understanding platform-specific UX/UI guidelines, and W3C Accessibility Guidelines.

Jan 2014 – Feb 2018
Sr. Product Designer, Turner Sports Interactive
Atlanta, GA

— Catch Sports (now B/R Live) mobile apps
— NCAA March Madness Live website (2015–'17 seasons)
— NCAA March Madness Live Android mobile app (2014–'15 season)
— NCAA.com website
— PGA Championship mobile app
— Ryder Cup mobile app and responsive scoring
— Design support for Product, Editorial, Marketing, Sales and Social teams

Creating useful and impactful designs for a variety of Turner Sports digital products; Acting as subject matter expert on user interface design and user experience; Driving product experience strategy for B/R Live (formerly Catch Sports); Advocating for data-driven design and coordinating user testing; Understanding and implementing Google's Material Design standards for Android; Understanding and implementing Apple’s Human Interface Guidelines; Collaborating with product, editorial, sales, marketing and social teams; Translating business requirements and user stories to experiences.

June 2015 – Present
Instructor, Visual Design, General Assembly
Atlanta, GA

— Eight-week, twice-weekly Visual Design course
— Various workshops including Visual Design Fundamentals, Data Visualization Design, and more

Teach students the elements of good design and how to use them in their own work; explain design theories, how to apply them in the context of the web, and the hard skills of using different industry-standard software and processes; instruct and critique students throughout their creation of mood boards, color schemes, presentation templates, and high-fidelity web and mobile site mockups.

Nov 2011 – Dec 2013
Senior Interactive Designer, American Cancer Society
Atlanta, GA

— Websites focused on mission, fundraising, and sign-up
— Mobile apps
— Responsive email
— Infographics (static and interactive)
— Multi-channel campaigns
— Social campaigns

Providing the Society with digital leadership in mission delivery and business objectives; implementing creative solutions that meet customer, mission, and business requirements; maintaining high standards for user experience, branding, and aesthetics through data-driven, message-driven, accessible, and enriching designs; effectively presenting, advocating for, and collaborating on designs that ensure a holistic experience across all channels; articulating concepts through creative deliverables; executing creative tasks in a timely and professional manner.

May 2010 – Nov 2011
Creative Lead & Partner, Main Attack Media
New York, NY

— Websites (informational, e-commerce, and blog)
— Logos and brand systems
— Print collateral
— Packaging
— Social media assets

Partner in charge of all aspects of day-to-day client interaction and creative deliverables; managing all studio projects; creating pitches, timelines, proposals, and invoices; creative and art direction on branding, digital, print, and packaging projects that met the clients’ business requirements and maintained high aesthetic standards; articulating concepts through creative deliverables including sketches, comps, and style guides; sourcing and managing all vendors.

Jun 2008 – Jun 2010
Designer, BorsaWallace
New York, NY

— Packaging
— Logos and brand systems
— Print collateral and invitation design
— Websites
— Video and motion graphics
— Signage and menu design

Designing primarily for brands in the luxury, tech, and public relations spaces; critical thinking and concept development; initial design, followed by revisions based on client feedback and internal collaboration; wireframing; comping; sourcing vendors and materials; creating artwork for developers and printers; designing and coordinating production for packaging and signage; daily communications with clients and vendors; creating internal and client pitches.

study

2004 – 2008
BFA, Graphic Design, University of the Arts
Philadelphia, PA
Summa Cum Laude