The American Cancer Society's annual year-end integrated digital donations campaign is essential to the fight against cancer. The 2012 campaign was called "Give _____" and spanned many touchpoints such as email, display advertising, digital billboard, website promotions and homepage lightbox, social media and video. Email, which I had the largest hand in, shattered its conversion, click-through and fundraising goals.
My Contributions:
– Concept development
– Illustration (tag graphics)
– Email design
– Video storyboard
– Banner ad design
– Social media graphics
Results:
$6,000,000+ raised to fight cancer