The launch of B/R Live represents a new chapter in Bleacher Report's dominance of the sports media landscape. Fans know Bleacher as the place to go to engage with the culture they love, and they now have a place to watch live games too. If B/R Live doesn't stream the game, they’ll tell you where to catch it, whether that's on another website, app, radio station, or your local sports bar. Never miss the action.
My Contributions:
– Product strategy
– User experience design
– Responsive web design
Press:
Emmy Awards
Tech Crunch
Digital Trends
Adweek
Variety
Washington Post
A golf tournament as unique and exciting as the Ryder Cup needs an equally compelling scoring system. As part of the newly redesigned website, Ryder Cup's responsive scoring visually displays the tournament's match play system in a user-friendly, easy-to-consume way. The mobile view is ingested by the Ryder Cup iOS and Android apps for a consistent experience across platforms.
My Contributions:
– User experience design
– Responsive web design
– Data visualization
– Production and QA
The NCAA® March Madness® Live website gives users a lean-back viewing experience through responsive video and color commentary cards. Fans receive contextual information through a bite-sized live blog, as well as curated social media, while watching each game. They can also follow along with their team's progress via team pages, as well as the brand new responsive bracket.
My Contributions:
– User experience design
– Responsive web design
– Design QA
Results:
26,000,000 live video starts (up 16%)
12% increase in minutes watched
31% increase in VOD consumption
Press:
Emmy Awards
The official NCAA® March Madness® Live Android app went through a Material Design overhaul at Turner Sports Interactive. In addition to allowing users to watch all 67 tournament games live on their phones or tablets, this year's app added team pages, featured videos, team statistic data visualizations, and more.
My Contributions:
– User experience collaboration
– Android mobile app design
– Infographic design
– UAT
Results:
★★★★☆ on Google Play Store
1,000,000 – 5,000,000 downloads
#1 Sports app, #4 app in the Play Store in March
80.7 million live video streams
Turner Sports' PGA Championship Android mobile app brings live coverage of the Championship to fans. When the app pairs with the user's Samsung Smart TV, content can be cast between the devices, creating an immersive multi-screen experience. Users can also track the performance of their favorite players, read news, watch live, get scoring updates, tour the course and more.
My Contributions:
– User experience collaboration
– Android mobile app design collaboration
– Material Design advisor
– Infographic design
Results:
Silver – 2015 PromaxBDA Award, Mobile App
★★★★☆ on Google Play Store
700+ recommendations on Google
100,000 – 500,000 downloads
23% increase in unique visitors
As an alternate view of the PGA Championship app, designed during my time at Turner Sports Interactive, the Ryder Cup app displays during the biennial men's golf competition between teams from Europe and the United States. This app functions much in the same way as the Championship app by allowing fans to watch the Cup live. It also allows users to choose their favorite team, which automatically changes the look of the interface to match their preference. Users can read news, watch live, get scoring updates, tour the course and more.
My Contributions:
– User experience collaboration
– Mobile app design
– Infographic design
– Production
Results:
★★★★☆ on Google Play Store
500+ recommendations on Google
100,000 – 500,000 downloads
23% increase in unique visitors
The American Cancer Society's annual year-end integrated digital donations campaign is essential to the fight against cancer. The theme of the 2013 campaign was "Save the Birthdays" and it spanned many touchpoints such as video, email, display advertising, digital billboard, website promotions and homepage lightbox, and social media.
My Contributions:
– Concept development
– Typeface design
– Illustration
– Campaign landing page design
– Email design
– Video storyboards
– Social media graphics
Results:
$7,000,000+ raised to fight cancer
One of my largest projects at the American Cancer Society was to modernize the Making Strides Against Breast Cancer website and give it a bold new look that stands out in the over-saturated breast cancer space. This collaborative effort between the user experience architect and myself extended past the website to a mobile app, which allows registered users to fundraise, send emails, and change their profiles on the go.
My Contributions:
– User experience collaboration
– Website design
– Mobile app design
– Illustration
– Production and UAT
Results:
20% rise in registered participants
13% rise in site-wide donations to $20MM+
12% rise in site satisfaction
★★★★☆ on iTunes and Google Play
In 2013, the American Cancer Society's Making Strides Against Breast Cancer walk commemorated 20 years of saving lives. To celebrate their birthday, and the strides they and their constituents have made together, I created this interactive infographic full of facts, milestones, and achievements. After the user has viewed the infographic, he or she can also choose to download or share an array of wallpapers and social media content created from the piece.
My Contributions:
– Sketching
– Wireframing
– Landing page design
– Interactive infographic design
– Downloadable goodies
– Production and UAT
Based on the changing needs of the American Cancer Society, and the growth in email viewership on mobile devices, I designed a suite of mobile-friendly email templates that visually align with the newly redesigned cancer.org website. The six basic templates (two long-format, a postcard, and three newsletters), can be customized in hundreds of different ways by turning images, modules, buttons, and other features on and off, and by choosing from a pre-selected color palette.
My Contributions:
– User experience collaboration
– Email template design (desktop and mobile)
– Production and UAT
In an effort to make vital cancer information easier to understand and share, I have been creating a series of infographics for the American Cancer Society to illustrate key facts, statistics, guidelines and more. Each has received very positive feedback from volunteers, press, and social media followers.
Below are just a few pieces. To see all of my infographics, visit me on visual.ly.
My Contributions:
– Data gathering
– Wireframing
– Infographic design
The Money Matters program was created in 2004 by the Boys & Girls Clubs of America and the Charles Schwab Foundation. Its goal is to teach youths how to make sound financial decisions.
This infographic illustrates the program's tremendous success over the past 10 years and was created under the direction of strategy lead, Kelley Mitchell Price.
My Contributions:
– Infographic Design
(logo supplied by client)
The American Cancer Society's annual year-end integrated digital donations campaign is essential to the fight against cancer. The 2012 campaign was called "Give _____" and spanned many touchpoints such as email, display advertising, digital billboard, website promotions and homepage lightbox, social media and video. Email, which I had the largest hand in, shattered its conversion, click-through and fundraising goals.
My Contributions:
– Concept development
– Illustration (tag graphics)
– Email design
– Video storyboard
– Banner ad design
– Social media graphics
Results:
$6,000,000+ raised to fight cancer
Throughout my career, I have designed many logos and identity systems for my personal clients and employers' clients. These are just a few of my favorites.
My Contributions:
– Project management
– Sketching
– Logo design
– Brand guidelines
– Print collateral
