One of my largest projects at the American Cancer Society was to modernize the Making Strides Against Breast Cancer website and give it a bold new look that stands out in the over-saturated breast cancer space. This collaborative effort between the user experience architect and myself extended past the website to a mobile app, which allows registered users to fundraise, send emails, and change their profiles on the go.
My Contributions:
– User experience collaboration
– Website design
– Mobile app design
– Illustration
– Production and UAT
Results:
20% rise in registered participants
13% rise in site-wide donations to $20MM+
12% rise in site satisfaction
★★★★☆ on iTunes and Google Play