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Gabrielle Derenthal  |  Product Design
  • design
  • bio
  • résumé
  • honors
  • Contact

March Madness Android Apps

The official NCAA® March Madness® Live Android app went through a Material Design overhaul at Turner Sports Interactive. In addition to allowing users to watch all 67 tournament games live on their phones or tablets, this year's app added team pages, featured videos, team statistic data visualizations, and more.

My Contributions:
– User experience collaboration
– Android mobile app design  
– Infographic design
– UAT

Results:
★★★★☆ on Google Play Store
1,000,000 – 5,000,000 downloads
#1 Sports app, #4 app in the Play Store in March
80.7 million live video streams

Press:
Android Police
Android Headlines
Droid Life
Greenbot

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© 2023 Gabrielle Derenthal. All Rights Reserved.