The American Cancer Society's annual year-end integrated digital donations campaign is essential to the fight against cancer. The theme of the 2013 campaign was "Save the Birthdays" and it spanned many touchpoints such as video, email, display advertising, digital billboard, website promotions and homepage lightbox, and social media.
My Contributions:
– Concept development
– Typeface design
– Illustration
– Campaign landing page design
– Email design
– Video storyboards
– Social media graphics
Results:
$7,000,000+ raised to fight cancer
